client: Skarpnes A/S
Skarpnes A/S, Norway’s largest supplier of roofing materials, needed a copywriter and concept developer to educate their pro salesmen in stores. It was a rough ride, learning about such advanced roofing, and at the same time transforming the material into a fun and engaging e-learning course. All the same – a huge payoff when the project landed. With great reviews from focus groups, I might add. Thanks also to Bokstaven K for the cooperation.
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